One of the most common questions new users ask is whether ClickFunnels® includes email marketing or if you need a separate platform like Mailchimp or ActiveCampaign. The short answer: yes, ClickFunnels® does include email marketing — but what you get depends on your plan and how advanced your needs are.

Let’s break it down clearly.

Email marketing inside ClickFunnels®

In its newer versions, ClickFunnels® includes a built-in email marketing system often referred to as Actionetics (in older versions) and now integrated as part of its core automation features.

This allows you to:

- Collect leads through opt-in forms

- Create email sequences

- Send broadcast emails

- Build automation workflows

- Segment contacts

- Trigger emails based on user behavior

That means you can build funnels and run follow-up campaigns inside the same platform, without integrating an external tool.

Is it included in all plans?

Email marketing functionality is generally included in higher-tier plans.

Lower-tier plans may have limitations on:

- Number of contacts

- Number of emails sent

- Advanced automation features

- Workflow complexity

So while email marketing is available, the depth of automation and contact capacity depends on your subscription level. Always verify what’s included in the specific plan you’re considering.

How powerful is the email system?

For most small businesses, creators, coaches, and product sellers, the built-in system is more than sufficient.

You can:

- Create welcome sequences

- Deliver lead magnets automatically

- Run abandoned cart emails

- Launch product campaigns

- Tag and segment users

- Create conditional workflows

If your strategy revolves around funnel-driven marketing, ClickFunnels® email automation integrates seamlessly with your pages and checkout flows — which is a major advantage over disconnected systems.

When might you still need a separate email tool?

You might consider a dedicated email platform if:

- You manage very large lists (hundreds of thousands of contacts)

- You require advanced deliverability tools

- You rely heavily on complex CRM pipelines

- You run highly sophisticated segmentation models

Platforms like Mailchimp or ActiveCampaign may offer deeper CRM-style automation, depending on your needs. However, using separate tools adds complexity and integration points — which can increase friction and costs.

The advantage of having email built-in:

The biggest benefit of ClickFunnels® including email marketing is simplicity. Your funnel pages, checkout behavior, and email automation live in one ecosystem.

This allows you to:

- Trigger emails based on purchases

- Send follow-ups after opt-ins

- Move contacts between sequences automatically

- Track performance without switching dashboards

For many entrepreneurs, this “all-in-one” structure is the primary reason they choose ClickFunnels® in the first place.

Is it good enough to replace other tools?

For most users starting or scaling to mid-level revenue, yes. If your main goal is:

- Lead generation

- Sales funnels

- Product launches

- Webinar funnels

- Membership follow-up

The built-in email system is fully capable. If you are running enterprise-level campaigns with advanced CRM logic, you may outgrow it.

The strategic question...
Instead of asking, “Does ClickFunnels® include email marketing?”

The better question is:

“Do I want a single ecosystem that runs funnels and email together?”

If the answer is yes, ClickFunnels® is designed exactly for that.

Want to test the email features yourself? The best way to understand how the automation works is to build a simple opt-in funnel and connect a follow-up sequence during your trial. You’ll quickly see how tightly the funnel builder and email engine work together — and whether it fits your business model.